Graphic Design

Visual design. Art direction, visual communication, creative direction, illustration, photography, visual art. Using color, symbol, and type to communicate ideas, brands, styles, and expressions. Arranging image and text to communicate a message. Style versus design. Layouts, grids, identity and logo design. User interface design, user experience design, interaction design. GIF, JPEG, Flash, PNG, SVG.

Typography

Communicating via typefaces. Fonts and layout. Designing for readers. Legibility. Typefaces, graphic design. Problems of typography on the web. Controlling web typography: size, font, color. CSS methods, browser problems, user problems, and workarounds. Typographically correct punctuation. Unicode. Scaling text in modern browsers. And in IE for Windows, too. Replacing text with images: CSS, XHTML, SVG, and Flash methods.

Webpage Layout

Web page layouts: ways and means and meaning. Grids and rules; columns fixed, liquid, and elastic. Size, color, and contrast. To center or not to center. Layout and genre. Print paradigms and new media approaches. Let the web be the web.